Lead Product Designer

Prev: Senior Content Designer -> Lead Content Designer

SimplePractice (Dec 2021 - Present)

• Created a global design system from the ground up using zeroheight including component standards, UX patterns, product terminology, and inclusive language guidelines

• Wrote all product content for our SimplePractice Client Portal app which currently has a 4.9 rating on the app store with 8,500 reviews

• Designed a simple customer-facing experience during a complex acquisition and migration of another software

• Built new information architecture for product settings

Director of Content Design

Prev: Copywriter -> Senior copywriter -> Senior content designer

Red Ventures (July 2015 - Dec 2021)

• Managed six designers and completed the management and leadership essentials program

• Built global content infrastructure including onboarding processes, resources, and quality standards

• Planned staffing needs for creative roles across businesses and conducted interviews; hired 3 people for my team

• Wrote content for landing pages, cart flows, and loading screens to increase conversion for global brands (Verizon, AT&T, Frontier communications)